What is RAG (retrieval-augmented generation)?

Short answer

Retrieval-augmented generation (RAG) lets an AI model answer from your own information: when a question comes in, the system first retrieves the most relevant passages from your documents or databases, then gives them to the model to write the answer — so replies are grounded in approved, up-to-date content instead of the model’s memory.

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How does RAG work?

  1. Prepare: split documents into passages and index them (often as embeddings in a vector database).
  2. Retrieve: find the passages most relevant to the question.
  3. Generate: the model answers using those passages, ideally citing them.

Why do businesses use RAG?

  • Answers based on your policies, products and documents.
  • Easy to update — change the document, not the model.
  • Fewer invented answers, because the model is grounded in sources.
  • Access control — retrieve only what a user is allowed to see.

RAG vs fine-tuning

RAGFine-tuning
Best forFacts that change, large document setsStyle, format, narrow skills
UpdatingEdit the documentsRetrain the model
TraceabilityCan cite sourcesHard to trace

Frequently asked questions

Does RAG stop AI hallucinations?

It reduces them a lot when retrieval is good, but answers should still be tested and the model told to say when the sources do not cover a question.

Can RAG use data from my CRM or database?

Yes. Retrieval can query structured systems as well as documents, with the same access rules.

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