Responsible AI

AI Use Policy

We build AI systems, and we use them on this website too. This policy explains how our AI features — including NOVA, our AI assistant — work and what you can expect.

Last updated: October 4, 2026

You are talking to AI

NOVA is an AI system. When you chat or talk with NOVA, its responses — including its voice — are generated automatically. If a member of our team joins a conversation, we will make that clear.

What NOVA does

NOVA helps you explore our services, understand which AI solution may fit your needs, share your requirements with our team and arrange a follow-up, including booking a call. NOVA only saves your contact details when you submit them in its contact form and tick the consent box, and it only confirms a booking after our calendar has accepted it. NOVA does not make decisions about you that have legal or similarly significant effects.

Accuracy and limits

AI can make mistakes. NOVA only aims to answer from approved information about our company and will tell you when it does not know something. Prices, timelines and commitments are only binding when confirmed in writing by our team.

Your data in AI conversations

Messages you send to NOVA are processed by us and by the AI model provider we use (OpenAI) to generate responses, and are saved so our team can follow up on your request. In a voice call, your microphone audio is streamed to the AI provider to understand you and to generate spoken replies; we keep a text transcript of the call, not the audio. Voice calls last up to 10 minutes. Please do not share passwords, payment details or other sensitive information. See our Privacy Policy for details and your rights.

Stopping NOVA

You can tell NOVA to stop at any time. If you have not shared your contact details, the messages of that conversation are deleted. If you have, our team will delete your details on request.

Human support

You can ask to speak with a person at any time, or reach us directly through the contact form.

How we build AI for clients

  • Clear purpose and human oversight for important decisions.
  • Guardrails against making things up, and honest handling of uncertainty.
  • Data handling agreed with each client before work begins.
  • Testing before launch and monitoring after.

Contact us

Questions about this page? Contact us through the contact form on our website.